Former bank officer creates a network of pet care providers

Tuesday September 14 by shawn
Lucky, Jay Bloom's golden retriever, was a dog with many talents. He could give his paw on command. He could sit, fetch, and roll over. And, according to his master, he even inspired a catchy start-up plan. Bloom, cofounder of Pet Assure Inc., a fast-growing discount club for pet owners, often summons up the late Lucky's memory to recount how the company, based in Dover, N.J., got its start. Lucky, he recalls, had the bad fortune to require a hip replacement. But Bloom claims that when he asked his pet insurer to cover the $3,000 procedure, the answer was no.

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